Content that shows your business at its best
We plan, shoot and post content for Instagram, TikTok, Facebook and LinkedIn, and reply to your audience, so your accounts stay active and bring in customers.
Our view
Social media is where people check whether you are real, active and worth it. Posting every day matters less than posting things people stop for. We plan content around what your customers care about, then use the numbers to make more of what works.
49%
of US consumers used TikTok as a search engine in 2026.
63%
of people would most like to learn about a product or service by watching a short video.
How social platforms decide who sees a post
Instagram, TikTok and Facebook rank posts by predicting what each person is likely to watch, like, share or comment on. Posts that hold attention and get shared are shown to more people. That is why the first seconds of a video matter so much.
Social platforms are also search engines now. Nearly half of US consumers used TikTok as a search engine in 20261, and short video is how most people prefer to learn about a product2.
Your profile works as a second website. Many customers check it before they book or buy, so a clear bio, a working link and up-to-date posts matter as much as reach.
- Built with
- Content made for each platform, with AI tools to produce more variations and a person checking every post.
Mistakes we fix most often
- Posting without a plan, then going silent for weeks
- Long videos that bury the point after the first seconds
- A profile with no clear bio, link or way to book
- Likes measured instead of messages, visits and sales
How the work is done
Most engagements begin with a look at what already exists. A guide from Sprout Social lists thirteen steps for this audit, from taking stock of every active and forgotten profile to finding the best posts, comparing them with competitors and tracing how visits from social turn into sales on the website4. It matters more than it sounds, because three in five Indonesians now use social media as their main way to research a brand online5.
Then comes the calendar. Hootsuite says every planned post needs, at the very least, a date, a time, a platform, the words, the image or video and a link, and it groups posts into those that make people aware, those that help them decide and those that bring them back6. How often to post is a judgement call. Hootsuite suggests three to five Instagram posts a week but says this comes from theory3, while real brands across 18 industries posted a median of 3.69 times a week on Instagram and just under two TikTok videos a week in 20257.
The content is made for each platform's own rules. Explaining its ranking in 2023, Instagram said it predicts whether people will reshare a Reel, watch it to the end and visit its audio page, and that it shows watermarked or low resolution Reels to fewer people8. So a TikTok video with its logo still on it should not simply be reposted to Instagram. TikTok's own guidance from 2022 adds that 71% of its users prefer brand posts that do not feel too polished9.
Picture a customer sending a message at ten at night, asking whether there is a table free on Saturday. In a 2025 Sprout Social survey, about three in four people said they expect a reply within 24 hours or sooner10, so replies and comments are part of the daily work, with anything important passed to the owner. At the end of each month the team looks at which posts brought messages, visits and sales, and the next calendar leans toward what worked.
It has worked for others
These are other companies, and the results are the ones TikTok and Instagram published about them. Every one of these campaigns also used paid promotion, so none of them is a purely organic story.
What it usually costs
There is no reputable published survey of what social media management costs in Indonesia or Southeast Asia, so the only solid numbers come from the United States and are priced in US dollars. In a 2024 survey of more than 100 mostly North American agencies and freelancers, run by the scheduling software company HeyOrca, the average monthly retainer was about USD 2,10017. A typical retainer in that survey covered three platforms, with three approved posts per platform each week and 5 to 10 hours of replying to comments and messages17.
Agency projects reviewed on Clutch average about USD 5,100 a month, though that figure likely includes paid social as well as day to day management18. Freelance social media managers on Upwork usually charge USD 14 to 35 an hour19.
Normal results are smaller than most people expect. Across 18 industries, the median brand post in 2025 drew 2.01% engagement on TikTok and 0.30% on Instagram, measured as interactions divided by followers7. A second dataset of 70 million posts put Instagram at 0.45%20. On Instagram, about three interactions for every thousand followers is an ordinary result7.
62.9%
the share of Indonesia's population matched by its 180 million social media user identities in late 2025.15
35%
of people in a 2025 Sprout Social survey look on social media first to find local restaurants and things to do.16
76%
of people in the same survey said something they saw on social media influenced a purchase in the past six months.16
73%
of consumers say they will buy from a competitor if a brand does not reply on social media.10
What's included
- 01
Content plan
A monthly calendar built around your offers, seasons and goals.
- 02
Photo and video
Product, place and team content shot for each platform.
- 03
Short video
Reels and TikToks edited for how people watch on their phones.
- 04
Posting
Captions, hashtags and scheduling handled for you.
- 05
Community
Replies to comments and messages, with anything important passed to you.
- 06
Creators
Work with creators and influencers when it fits your goals.
Good for
- Businesses customers find through Instagram or TikTok
- Businesses with no time to post regularly
- Brands launching a new product or location
How a project runs
- 01
Plan
We agree goals, platforms and a monthly calendar.
- 02
Create
We shoot, edit and write the content.
- 03
Post
You approve, we publish and reply to your audience.
- 04
Report
Every month you see reach, engagement and enquiries.
Questions
How many posts do I get?
It depends on your plan. We agree the number of posts, videos and shoot days before we start.
Do you also run ads on social media?
Yes. Paid social is part of our Paid ads service and works best alongside regular content.
Who approves the posts?
You do. You see each month's content before it goes live.
Sources
- Adobe Express survey, 2026
- Wyzowl, Video Marketing Statistics 2026
- Hootsuite, How often to post on social media, 2026
- Sprout Social, How to do a social media audit, 2026
- We Are Social Indonesia, Digital 2026 top digital and social media trends in Indonesia, 2025
- Hootsuite, How to create a social media content calendar, 2026
- Quid, 2026 Social Media Industry Benchmark Report, 2026
- Instagram, Instagram Ranking Explained, 2023
- TikTok Creative Center, 5 creative tips for TikTok ads that break through the clutter, 2022
- Sprout Social, Social media customer service statistics, 2025
- TikTok for Business, Oktaviana Tas Grosir success story
- Instagram for Business, Merintis success story, 2022
- TikTok for Business, How McDonald's Malaysia boosted Chicken McNuggets purchases, 2023
- TikTok for Business, Virgin Voyages case study, 2026
- DataReportal, Digital 2026 Indonesia, 2026
- Sprout Social, New research finds social media is the top place Gen Z turns to for search, 2025
- HeyOrca, Social media pricing report for agencies and freelancers, 2024
- Clutch, Social Media Marketing Pricing, 2026
- Upwork, How much does it cost to hire a Social Media Manager
- Socialinsider, 2026 Social Media Benchmarks, 2026